Berkeley College x Sip Studios
Enrollment Growth & Marketing Partnership Proposal
Sip Studios, a dynamic creative hub based in Jersey City, proposes a strategic partnership with Berkeley College to boost student enrollment. Leveraging our expertise in creating commercials, graphic design, and website design, we aim to highlight the unique opportunities Berkeley offers. Through targeted marketing campaigns and visually engaging content, we will attract a diverse and talented student body, enhancing the overall student experience.
Sip Studios, a dynamic creative hub based in Jersey City, proposes a strategic partnership with Berkeley College to boost student enrollment. Leveraging our expertise in creating commercials, graphic design, and website design, we aim to highlight the unique opportunities Berkeley offers. Through targeted marketing campaigns and visually engaging content, we will attract a diverse and talented student body, enhancing the overall student experience.
ABOUT SIP STUDIOS
Welcome to Sip Studios, your gateway to the future of creative content and community engagement. Based in Jersey City's emerging entertainment hub of Journal Square, we offer an all-in-one facility & platform for diverse creative needs—encompassing studio rentals, event hosting, and equipment leasing. Our strategically integrated ecosystem sets us apart by maximizing multiple areas of production, from filmmaking, podcasting, livestreaming. music & live production. Sip Studios is uniquely positioned to provide a production experience that covers an area of creative industries.
Objective
To establish a strategic partnership aimed at boosting Berkeley College’s student enrollment by leveraging Sip Studios' expertise in creating impactful media content. Our goal is to develop engaging commercials, dynamic graphic design, and a compelling website experience that highlights the unique opportunities at Berkeley, attracting a diverse range of prospective students and increasing overall enrollment numbers.
Objective
To establish a strategic partnership aimed at boosting Berkeley College’s student enrollment by leveraging Sip Studios' expertise in creating impactful media content. Our goal is to develop engaging commercials, dynamic graphic design, and a compelling website experience that highlights the unique opportunities at Berkeley, attracting a diverse range of prospective students and increasing overall enrollment numbers.
Understanding Berkeley’s Enrollment Goals
Understanding Berkeley’s Enrollment Goals
Current Situation: Berkeley College is actively seeking to grow its New Media and Interior Design programs.
Goals:
Increase Enrollment: Attract more students to both programs.
Analysis:
Program Awareness: As these programs are new, it is essential to increase awareness, create credibility and build trust.
Excitement Building: Highlight and promote the unique features and opportunities within these programs to generate enthusiasm and interest among prospective students. This approach will help in boosting enrollment and establishing the programs’ reputations.
Clear Call to Action: Create an clear call to action to explore & learn about the programs.
Content Strategy
Content Strategy
One-Minute Masterclasses: “Meet Your Professor”
Content: Short videos featuring professors sharing personal career stories relevant to filmmaking, media, and interior design.
Value: Provides immediate, actionable insights that attract a broad audience of aspiring professionals and establish Berkeley College as a source of expertise.
BTS Hype Reels:
Content: Behind-the-scenes footage of students actively engaged in podcasts, on set, and working on interior design projects.
Value: Showcases the vibrant, hands-on learning environment at Berkeley College, generating excitement and interest in the programs.
Day-in-the-Life Student Mini- Docs and Alumni Testimonials:
Content: Videos following students through their daily routines and sharing personal stories and experiences.
Value: Offers a deeper, more personal look at the student experience and school culture, helping potential students connect emotionally and envision themselves at Berkeley College.
TIMELINE
Pre-Production (Month 1)
Finalize the marketing strategy, content plan, objectives, and KPIs in the first week. Assemble the content team, including professors, students, and the production crew, in the second week. Develop a detailed content calendar and schedule shoots in week three. In the final week, complete scriptwriting, storyboarding, and secure necessary equipment and permissions.
Content Production (Months 2-3)
Film one-minute masterclasses in the first two weeks, ensuring high-quality production and editing. Weeks 3-6 will focus on shooting and editing hype reels with behind-the-scenes footage of students. During weeks 7-10, produce day-in-the-life mini docs and student testimonials, capturing daily routines and personal stories, then editing to highlight the student experience.
Content Launch and Distribution (Months 4-5)
Review and finalize all content in the first week. Optimize content for each platform and create engaging thumbnails and descriptions in the second week. Launch the initial batch of content in week three, monitor engagement, and gather feedback. Continue releasing videos consistently and engage with the audience through weeks 4-8.
Analysis and Adjustment (Month 6)
Analyze content performance and gather insights and feedback in the first week. Adjust the content strategy and implement improvements during weeks 2-3. Compile a detailed report on the campaign’s success and plan for future content and long-term strategies in the final week, ensuring continuous improvement and alignment with enrollment goals.
SERVICES & BUDGET
Services
Pre-Production
Content strategy finalization
Budget Finalization
Crew assembly and coordination
Production scheduling
Scriptwriting and storyboarding
Content Production
Equipment rental
Studio Rental
Production crew services
Post-production editing
Motion Graphics
Content Launch and Distribution
Content review and finalization
Platform optimization
Creation of thumbnails and descriptions
Initial content release
Content Remixes
Analysis and Adjustment
Performance analysis and review
Strategy adjustment based on performance data
Reporting and future planning
Estimated Budget
(6 Mo. Contract)
100k -150k
Conclusion
Sip Studios and Berkeley College’s partnership focuses on increasing student enrollment through forward-thinking marketing efforts that merge academic excellence with practical industry experience.
We look forward to discussing this proposal in more detail and embarking on this exciting journey together.
Contact Us
George Martens
CEO of Sip Studios
Email
george@sipstudiosjc.com
Phone
917.750.1714
Location
140 Sip Ave. Jersey City, NJ 07306